ABOUT

A Business Law Firm, headquartered in Spartanburg, South Carolina, specializes in Business Law, Litigation, Estate Planning, Probate, Special Needs and Elder Law, Cybersecurity, and Trademark law.

Upon the retirement of the founding partner, I led the rebranding effort for the now female-led firm. The partners sought a monogram-style logo incorporating “ABL” to signify A Business Law. I skillfully merged the letters into a cohesive icon with a nod to high-end brand aesthetics. The client’s preference for a dark teal and rose gold palette adds a touch of femininity to the design.

I created this rebrand while at Arrowhead Design Group.