ABOUT

Dixie Land Angus, situated in South Carolina, is a distinguished Angus cattle farm specializing in the breeding of premium Angus cattle for the beef industry while actively participating in regional cattle shows.

While at Arrowhead Design Group, I was entrusted with the task of crafting their brand identity. My objective was to create a monogram-style logo suitable for application as a tangible brand on their livestock. Employing a slab-serif typeface, I aimed to capture the distinctive essence reminiscent of classic Western designs, while seamlessly incorporating a sans-serif typeface for a touch of modernity.