ABOUT

Pine Street Dental is a family-owned dental practice situated in Spartanburg, South Carolina, they offer a comprehensive range of services, including examinations, cleanings, implants, extractions, fillings, and more.

When entrusted with the responsibility at Arrowhead Design Group to develop their branding, my objective was to craft a logo that transcended the commonplace “Dental” aesthetic. Responding to the client’s specific request for a tooth logomark reflecting the practice’s locale, I integrated elements such as “Pine Trees” and the undulating hills of South Carolina, while leveraging negative space within the logo. The predominantly green color palette draws inspiration from the hues of the local pine trees, imparting a distinctive and sophisticated visual identity.