ABOUT

Ridge Rum is a U.S.-based company dedicated to crafting “America’s Champion Rum” in partnership with Muddy River Distillery, situated in Belmont, North Carolina. Following my involvement in designing their rustic-themed branding at Arrowhead Design Group, the owners commissioned us to develop a craft paper label seamlessly complementing their established style. The label showcases my illustrated highland cow logo on the front, accompanied by a brief company description on the back. This robustly flavored, American-made rum, with a proof of 101, is poised to be made accessible for purchase at local liquor establishments in the near future.