ABOUT

When RJ Rockers Brewing Company decided to rebrand to Rockers Brewing Co., I was given the task of redesigning its brand identity while at Arrowhead Design Group. The idea of the rebrand was to create a new and fresh identity while still preserving aspects of their old and well-known logo. The new logo features an “R” ribbon logomark paired with an improved script typeface and color palette. This is one of my most recognized projects to date.